Sai Aditya Velichala
Proficient in the launch and maintenance of large scale digital campaigns across different categories of eCommerce to achieve category specific KPIs. Passionate about combining data science and programming to automate reporting, alerting and optimizing campaigns
Experience
Assistant Manager - Flipkart Pvt. Limited 2015 - Current
- Handled campaigns for several eCommerce categories including Mobiles & Accessories, Laptops, Home Appliances, Furniture.
- Established framework to tailor campaigns using regular inputs from respective categories & performance feedback loops.
- Developed rich dashboards & automated alerts for round the clock KPI monitoring.
Google AdWords & Apps Script
Facebook Ads
MS-Excel & VBA
Omniture
Tableau
Python
Associate Manager - Mobistreak Inc. 2014 - 2015
- Led PPC Search team, providing end to end digital marketing strategy & management.
- Worked with several brands across Home, Financial & Automotive services.
- Setup pipelines for content generation and identification of repeat leads.
- Mentored new hirees in AdWords campaign management.
Google AdWords & Apps Script
Facebook Ads
MS-Excel & VBA
Omniture
Tableau
Python
Management Trainee - CYIENT 2012 - 2013
Education & Certification
Indian Institute of Technology Madras 2008 - 2012
B.Tech in Ocean Engineering
Machine Learning Validity: Jan 2018 - Current
Stanford University
Applied Machine Learning in Python Validity: Jan 2018 - Current
University of Michigan
Personal Projects
Spotify Lyrics Oct 2018 - Current
Is a web service I built to automatically fetch lyrics, track metadata and youtube recommendations for the track playing on your Spotify. The service is built using Python, Spotify API & optimized for both desktop & mobile browser.
Flask
Spotify API
Python
Heroku
HTML & CSS
Skills
Key Skills - Digital Marketing, Performance Tracking & Optimization, Data Visualization, Machine Learning
Technical Skills - Google AdWords, Facebook Ads, Excel, Omniture, Tableau, Python, scikit-learn, HTML